Archive for May, 2010

May
07
2010

Webcliq Search Engine Optimisation Summary

Author: markr

The list, described below, is not in any order or priority of what will achieve a good Page Rank in a Search Engine.

It is an essential and standard part of the work that we perform, as soon as we, as the web design team, receive the information from the Client that we require. Whilst our configuration activities are extremely important, they are relatively easy to perform. The hard work and effort in obtaining a good ranking for a Website in a Search Engine primarily rests with the Client. However we can assist a client and recommend  ways in which the Client can utilise their dynamic web site to achieve the desired result.

Activity Description To be performed by
Meta Keywords and Content Website owner will appreciate the concept of meta keywords and meta content which appear in the header area of every web page of a website and will provide an initial collection of appropriate words and phrases to the web design team in the languages of the website.  These words and phrases can be maintained from the Cliqon Admin system. Client and Web design team.
Technical Headers Web design team will choose appropriate words and settings for items that appear in the Header of each page including Author, Robots instructions, Revisit timing, distribution, rating, language and classification. Web design team
Exchange of weblinks Publish links to other websites and ensure that these websites create links to the client website – incoming links. It is believed that websites that have a good Page Ranking award authority and improve the ranking of websites to which they link. Client
Content A better Page Ranking is achieved by generating unique and quality content throughout the website. This content can take the form of Page content, News articles and Blog content. Both News and Blog content will be published as an RSS Newsfeed. Client
Social Networking Use web programs and websites such as Facebook and Twitter, to generate a web community. All content entries should include hyperlinks to the website. Client
Contributions to other websites. Write articles and submit content to other websites that operate within the area of interest covered by the Client website. All articles should have built in hyperlinks and cross references. Client
Directories The Client should submit the website to all appropriate general and industry specific electronic and paper Directories. Client
Part of Marketing strategy Apart from a few notable exceptions, small business websites cannot rely on the internet to market the Company. The website is always a support tool to a comprehensive marketing strategy which includes advertising, publication of literature and direct marketing. Client
Purchasing Search Engine presence As part of an overall expenditure on marketing and advertising, the Client should test and then utilise if appropriate paid presence in Search Engines and Directories such as Google Ad Words. Client
Publish Site to Search Engines Use the Search Engine Optimisation tool, such as CEO, to publish the website to the Search Engines. As CEO is freely available software program, the Client can download and utilise this program for themselves. However it should be noted that once the Search Engines know that a website exists, it will automatically re-index site regularly. Web design team.

Webcliq as a full service internet presence provider and marketing organisation are always prepared to provide content generation and search engine marketing services. Webcliq does not represent itself as a Search Engine Optimisation specialist, primarily because we do not wish to be seen in the same light as some of the companies that appear make extravagant promises of results and charge silly prices. Webcliq will create a package of services for an agreed monthly retainer.

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